You’ve published a small batch of high quality low-content books, and thanks to the research you did prior to creation, you know that people are actually searching for books like yours. You wait patiently for a few days, and then—ka-ching!—a sale!
And then another.
And then another!
Woot, woot! Okay, look’s like you’re onto something here. But now what?
Generating some sales on a new batch of books is the ultimate validation—a real, live human being has found your book in the Amazon store and decided that they like it enough to spend their hard-earned money on it. And once you’ve experienced that initial success, it’s time to see just how much more juice you can squeeze from that niche.
There are two main ways that I tend to double-down on my success:
- Niche Expansion
- Design Reuse
Let’s take a brief look at each.
Niche Expansion
If several books from my initial batch in a new niche I’m testing out start to generate a few sales each, then I start thinking about niche expansion.
The three ways I try and expand within a niche are:
- Try to find a new subsection of that niche’s audience to speak to.
Is there another style of design I could use to create more books in the niche? For example, if the first batch of books had a clean, modern feel, could I offer something similar in a more whimsical style? - Offer top performing books in another size.
What additional sizes might make sense to offer consumers in that niche? For example, while many daily planners come in a 6×9 format, some people prefer a larger 8×10 format. So, if my initial batch consisted of 6x9s, I could create an 8×10 version of my most popular designs. - Make a lateral move within the broader niche.
Is there any way to branch out within the niche? For example, if I have success with daily planners, maybe I can then break into student planners.
Design Re-use
If I publish 10-20 books in my initial batch and only 1-2 of them start selling, I probably won’t publish another big batch of books in that particular niche. I’ll instead try to see if I can get more mileage out of those 1 or 2 successful designs by trying them out in another niche.
So, if I create a cover for composition notebook that starts to sell, I might try out that same cover on a daily planner, mentioning in the description that a matching daily planner is also available from my Author Page.
A quick caveat: you don’t want to overdo this and have 10 of the exact same book covers in 10 different niches. This will confuse customers and dilute your book catalogue.
How Not to Double Double Down
While it’s important to try and amplify your success wherever possible, there are a few things I don’t recommend when it comes to doubling down:
- Flood the niche with inadequately differentiated books.
Ex: Don’t create 20 of the exact same book, wherein the only difference is the colour. - Flood an unproven niche with dozens of poor quality books.
If you haven’t experienced a few sales in a particular niche yet, don’t rush into it with guns blazing by publishing a few dozen unappealing books that you couldn’t give away for free.
Okay guys and gals, now that you’ve got those first sales coming in, it’s time to double-down and squeeze that niche dry!
Do you have any other tactics to get the most out of a successful niche? Tell me in the comments below!
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