Niche Research 1: 6 Ways to Come Up With Low-Content Book Ideas

When you’re first starting out with low-content publishing, sometimes you need a bit of a mental nudge to get those creative juices flowing.

And even if you’ve already been publishing for awhile, there will probably be times when you feel as if you’ve exhausted all avenues and are unsure where to start hunting for that next profitable niche.

In today’s video, I’ll walk you through 6 simple ways to start coming up with a list of ideas to explore.

Here’s the list, for easy reference.

Oh, and don’t forget, it’s always a good idea to keep all of your ideas in a spreadsheet so that you can come back to them when your well starts to run dry.

1: The Brain Dump

Pick a broad low-content book niche (daily planners, guest books, journals, etc.) and then write down as many different variations as you can possibly think of.

Here’s an example based on the broad niche of “journals”:

Keep going until you have several dozen variations on a broad niche, and then move on to another broad niche.

2: Hobbies and Interests

Start by writing down any of your own hobbies and interests, then expand to include those of family and friends, as well as any others you can think of, the more obscure, the better.

Would any of these hobbies and interests be a natural fit for any of the broad low-content book niches? For example, someone who’s a hunter might like a shooting log book, and a family of avid campers might like a family camping journal. Don’t be afraid to get creative and consider any unusual pairings as well. You’ll be validating your ideas in the next stage, so think as broadly as you can right now.

3: Bookstores

You can either look online or actually get off your duff and go to an actual, physical bookstore (yes, they do still exist). See if you can spot any current trends and consider any uniques twists you might be able to offer.

4: Slang, Catchphrases, Popular Expressions and Memes

Pay attention to internet memes, read slogans on t-shirts and listen to how younger people talk.

This one method alone has been responsible for most of the success that I’ve achieved publishing low-content books. Last year I had a daily planner with the simple phrase, “Get Shit Done” on the cover, and generated THOUSANDS per month, with its best month generating over $11,000 US.

5: Combine Niches

This is a great way to come up with potentially untapped niches. Start with several lists of broad low-content niches and potential themes, and then just start combining them at random. For example, you might have prayer journal in one list, and cat journal in another. Throw them together for a cat-themed prayer journal.

6: Browse Amazon

Head straight over to Amazon and start browsing the bestseller lists in all of their different categories in the Books department and try to spot any trends.

You can also begin typing a broad keyword, like “journals for women”, into the search bar and take a look at all of the related keywords that drop down.

Now that you’ve got a red hot list of potentially profitable low-content book ideas burning a hole through your desk, it’s time to validate those ideas and get publishing!

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